Andrejs Zagars, the charismatic director, head of opera for many years and a founder of the Andrejs Zagars Culture Support and Development Fund, has become an ambassador of the Mercedes-Benz Latvia, Benita Sadauska, the Chairwoman of the Domenikss Board, stated.
Andrejs Zagars, the charismatic director, head of opera for many years and a founder of the Andrejs Zagars Culture Support and Development Fund, has become an ambassador of the Mercedes-Benz Latvia, Benita Sadauska, the Chairwoman of the Domenikss Board, stated.
In order to strengthen their leading motive of excellence in everything and facilitate support for high-value cultural projects, Domenikss and Mercedes-Benz decided to extend their cooperation with the newly established fund of Zagars.
“We are truly delighted to take the opportunity to include Andrejs Zagars in the Mercedes-Benz family. The new partnership is formed based on common passions – trust, dedication, creative flair and excellent projects, striving for new challenges. It may be experienced in the world-class cultural events and the masterpieces created by Mercedes-Benz,” Sadauska said.
The earlier cooperation of Zagars with Mercedes-Benz is characterised by constant striving for success and excellence. The greatest achievement of Zagars this summer was the appearance in Riga of the legendary Mihail Barishnikov with the mono-performance “Letter to a Man” directed by Rober Wilson. But in autumn it was the world-class opera star Kristine Opolais (Kristīne Opolais) who gave three concerts in the largest concert halls of Latvia.
“My conviction is to do everything to as high a standard as possible, using a creative approach to deliver an excellent result to our viewers. I can see that these values, in combination with powerful achievements, are also incorporated in the Mercedes-Benz brand, company and cars. This is a reason why with great pleasure I accepted the challenge and responsibility to become an ambassador of the Mercedes-Benz brand and believe that together we will be able to organise many unforgettable cultural events in future," Zagars emphasised.
Zagars, as the brand ambassador received the new Mercedes-Benz E-class car which is the most intelligent car of the business class and stands out with significant innovations in the area of safety and comfort. The work invested and the resulting excellence allows it to be called the “Mercedes-Benz Masterpiece of Intelligence”. The car is equipped with an all-wheel-drive petrol engine, “Avant-garde” interior and AMG lines in exterior.
