Mercedes-Benz has cemented its top place as the only European brand in the top ten of the “Best Global Brands 2021”. The brand with the three-pointed star stands at number eight in the latest rankings published by renowned US brand consultancy Interbrand – a position it has held since 2018. The brand value has risen three percent since 2020 to 50.866 billion US dollars. It means that Mercedes-Benz retains its position as the world’s most valuable luxury car brand for the sixth year in a row, and the only one in the top ten.
“The multiple entry of the three-pointed star into the top ten of the world's best brands is a success that we are also proud of. This is confirmation that the pathway of success, which was launched by an avant-garde car company, that reimagined the traditional understanding of luxury, innovation and sustainable mobility. I would say that - This is inspiration pathway” says Janis Dambitis, Mercedes-Benz Ambassador to Latvia.
It has already been reported that by the end of this decade, Daimler AG and Mercedes-Benz AG plan to completely switch to the supply of electric vehicles - wherever market conditions allow. In 2022, models with lithium-ion battery power will be offered in all segments. Mercedes-Benz AG will launch three new electric vehicles and alternatives with an electric motor will be available for all current models in 2025. In addition, from 2022, all of Mercedes-Benz AG's passenger car and battery assembly sites will follow to carbon neutrality.
The company goals are to “Lead in Electric” and “Lead in Car Software”. The concern plans to invest more than 40 billion euro in achieving new goals in the period from 2022 to 2030.
Reference
“Best Global Brands” is conducting by US brand consultancy Interbrand since 1999. The carefully researched index lists the top 100 of the most valuable brands worldwide and is widely considered the competitive benchmark and an important indicator used by CEOs around the globe. The renowned ranking system is based on three primary criteria: “The financial performance of the brand’s products or services”, “The role of the brand in the purchasing decision-making process” and “The strength of the brand when it comes to securing future returns for the company”. Certified to ISO 10668, the evaluation methodology was the first to establish a widely accepted standard for the comparison of brands and enables objective classification on a monetary basis. More information on the study and on Interbrand are available at:
